Warehouse store model. Customer walks in the door and they KNOW we didn't spend a lot of money making the store pretty. Open format with large footprint 20k-25k sq ft. All inventory is in stock for same day delivery. This is a HUGE differentiator. No other retail furniture company actually stocks inventory. We are lower priced than our competitors because we have significantly lower number of SKU's. This allows us to drive deeper on purchasing power with the factories. 90% of our merchandise is US MADE! This is a big difference vs the competition. AND we beat them on price every day.

75% of investment is inventory NOT buildout. Easy to open, very scalable. ALL of our franchise owners are multi unit owners, this is not a requirement, but is what naturally happens. Manager operated (and the manager is on commission only. This is normal in the furniture industry. We attract executive level owners because of how the business is operated and the strong unit economics. Very strong unit economics. You NEED to look at the numbers. You are not wasting your time learning about this concept.

Take 15 minutes to learn about this concept and I guarantee you will want to learn more.