“Helping You to Find a Franchise that Fits

“Do what you love and you’ll never work a day in your life.”

Franchise ownership is a great choice for anyone seeking to follow their dream of becoming an entrepreneur. It allows you to align with an established brand, and provides you with the freedom to own a business you believe in. 

At Rockwell Birch, we pledge to

        • be your advocate throughout the franchise selection process
        • provide you with high-quality, tailor-made franchise options
        • educate you on how the franchise industry operates
        • connect you with 3rd-party professional resources (such as financing, legal and accounting partners)
        • save you time and money – we’ll do the heavy lifting

The priority is helping you through this process of education and allowing you to make an informed determination on your future.  We know that when it comes to business ownership, you have a lot of options to consider. You can count on us to coach and consult with you through the process and help you identify the possibilities and, ultimately, find fulfillment through franchising and living the life you pursue and control.

We call this discovery process, “finding your True North.”

Why Rockwell Birch? 

From food and retail to home repair services, healthcare practices and professional consulting, there are dozens of industries to choose from and countless more franchise models to consider. 

It can be overwhelming. 

That’s where we come in. We have connections to a variety of thriving franchise groups; and, we understand what they look for in a new franchisee. 

Why Rich Groark?

With nearly 40 years of business leadership experience and more than a decade serving in the franchise industry and as a franchisee, I’ve known the challenges and rewards of ownership.  I sold my successful painting franchise business to concentrate on franchise consulting and follow my passion for helping fellow professionals experience the pride of ownership, and the joy of owning a company you believe in. As your Rockwell Birch Consultant, I’ll be your mentor helping you take incremental steps that will lead to big opportunities.

Because I’ve been in your shoes, I’m “all in.” 

There’s nothing better than helping an aspiring entrepreneur find a business model that matches your interests, fits your financial goals and aligns with your core values.  

It will be my honor to have a role in helping you realize your dream. Let’s schedule a short discovery call.

Rockwell Birch FAQs


Rich- “I wanted to take a moment and drop you a line to thank you now that my franchise journey has been successfully completed. I feel that RPM and home services are a good fit for me and I appreciate the thought, time, and patience you put in to help me arrive at this point. I’d also like to thank you for introducing me to Debra, the two of you did an excellent job of taking a novice, at an extremely difficult time, and made the process much less daunting than it may have been otherwise. Both of you took the time to really help me with all the questions and uncertainties that arose during the process. I also appreciate the referrals you gave me to other qualified professionals that helped me navigate this process and hopefully will continue to be of value to me moving forward.”

“It’s an absolute pleasure to work with Rich – he is professional, communicative and truly invested in finding the right fit for his candidates. His sincerity shines through on every level!” — Debra Cohen 

“I was going through a process of potentially making a career change, and about this time I was contacted by Rich at Rockwell Birch.  We talked about goals and experience, and he asked if I may be interested in starting my own business.  I took some time and really gave a lot of thought into starting my own business and decided it was something I wanted to pursue.  I told him I was very interested in looking at being a business owner on our next phone call.  After that he had me fill out an online survey to get a better understanding of my skills, desires and what I was looking for.  He came up with about 6 different ideas and after going through them all and asking any questions that I may have on them I decided on one of them.  Rich was always available to answer any question I may have or give me ideas and guidance along the way.  He was able to help me with things to ask and look into that I did not think of.  He was a great help during the whole process, and I never felt any pressure at all from him. He was there from the start to finish if I ever needed anything.  I would recommend Rich to anyone who was interested in going into business, especially the franchise route.”          Sincerely, Dan Lyons

“I have known and worked with Rich for many years. I cannot say enough good things about him. His work ethic is unmatched and is backed up by character and integrity. If you choose to do business with Rich, he will deliver on his promises to ensure your satisfaction.” — Paul Flick

“Rich has been an incredible coach. He’s helped me to set goals, evaluate my business and make decisions that drive profitability. His attention to detail is spot-on — Rich has a unique way of helping you to think through each step of the process. As a teacher and a mentor, you couldn’t ask for a better guide to equip you to reach your potential.” 

–Steven Hudspeth